The Iconic Game at 20 – The Plastic Guitar That Bridged Generations Among Rock Generations

Marking two decades after the legendary game debuted in North America, providing players everywhere the tools to feel like a rock star. Not literally, though you'd be hard-pressed telling that anyone who has nailed the epic lengthy instrumental break in front of an enthusiastic crowd of friends.

Developed by Harmonix, the game provided users with a guitar-shaped controller to follow on-screen cues scrolling down the screen in time with a song. Each riff corresponded to particular chords, producing the feel of a genuine live show.

Harmonix previously tried its hand with rhythm games prior to teaming up with the publisher, later purchased by Activision in 2006. Together, they laid the groundwork for a surprising billion-dollar series which made a significant influence on numerous musicians featured, introducing classic bands to millions of gaming enthusiasts.

A former executive, former COO from the developer, recalls the initial budgetary hurdles of licensing the recordings – even though the first two games primarily featured rerecorded tracks.

“We reproduced all the music since the dollar figure was so high,” he says. “Despite having the publishing rights by themselves, it proved nearly impossible. We failed to secure acts such as the Who – the publisher was operating on a shoestring budget, and our team was pretty convinced it would fail. But once Guitar Hero became a hit, and record sales airtime increased, everyone wanted to participate.”

He continues: “Among the remarkable aspects was the number of parents got in touch expressing gratitude for introducing their children to the music they loved. It evolved into a multigenerational thing.”

Timeless Music Finds Younger Fans

Irish blues-rock band the Answer included Never Too Late in the 2008 release Guitar Hero World Tour. Guitarist Paul Mahon remembers the way the game brought older hits to the forefront: “The game provided a larger, new demographic. Generally this had been considered outdated material, but then when it was included in the title and teenagers were finding it, suddenly it became trendy. That legitimised the genre, and got rid of the ‘dad rock’ tag. It provided our catalog renewed popularity.”

At that time, the Answer’s debut album remained not available in the US, so Guitar Hero served as a primary platform for exposure for the group during their a North American tour opening for the rock giants. “The roadies were playing the song on the tour bus, and several recognized us from Guitar Hero,” Mahon says.

Major Band Titles and Lasting Influence

Rock’s heavyweight names soon capitalised on the game's success, including bands like Aerosmith, Metallica and others starring in specialized game editions centered around each band’s catalogue and associated stories, visuals and rock’n’roll mythology. In the case of, Guitar Hero: Aerosmith, it was said to have made the band more money than any of their records. It moved well over 500,000 units in its first week, while demand for their songs saw an increase of up to 40% during an era when the music business faced decline.

The series still motivates quick-handed dedication among its fans. Recently, an online personality completed an impressive attempt of DragonForce’s Through the Fire and Flames – a notoriously difficult anthem made popular by Guitar Hero – on Clone Hero, a freeware game with similar mechanics but an array of customisation options. The song is challenging enough on expert mode, let alone played at double speed while hitting a single one of its near 4,000 notes. The streamer stated it took nine months to accomplish.

“Guitar Hero offers a, imaginary experience. Just as with other games, it doesn't imply you should use a real gun and go to war,” says musician the artist.

DragonForce had already completed a successful tour before their hit appeared in the third game, but Li says it turned them into a household name. “I remember our distributors informing us that our selling albums like crazy,” he says. “Popularity surged on the subsequent tour, and we were playing just before top acts at the event.”

Indeed, the band's visibility via the game proved so vast that it has risked eclipsing everything else accomplishments. Recently, the song featured in promotional material for a major film. “Previously I felt differently, but I’ve made peace with it,” he admits. “If you only listen to a single track, that's fine – everyone’s got their own path in music and I'm pleased we’ve been part in fans' experiences”.

The Lasting Impact from the Iconic Controller

The best promotion, be it for automobiles, apparel or games, goes further mere transactions – it evokes a longing. Was the game able to harness this? “Precisely what we were aiming to achieve,” Dornbrook says. “The excitement of performing as a rock star in the spotlight. Since the beginning, the co-founders believed humans have a natural urge to create songs, and their goal was to leverage innovation to allow people to do it”.

The majority of Guitar Hero games were released in just a five-year period between 2005 and 2010, featuring derivative titles like the DJ version, including a spinning deck, and the band-focused game. After that, corporate focus on peripherals waned, except for a brief comeback several years later.

Games like Clone Hero and newer releases have kept the community alive, with set to be something from the original publisher in development. Recently formed developers has begun production on their first rhythm-based title. The initial creators are participating in advisory roles. Are gamers prepared to welcome a new entry in the spirit of the classic?

“We thought those games could be similar to sports games where you can releases,” he remarks. “With abundant new music that it could be evergreen, so I’ve always been hopeful. It's entirely possible for it to persist with new generations.”

Devin Adams
Devin Adams

A tech writer and digital strategist passionate about emerging technologies and their impact on society.